I have a similar problem - when I try to build the reference design for AD-FMCDAQ2-EBZ FMC card / KCU105 I get this error:
ERROR: [Common 17-69] Command failed: This design contains one or more cells for which bitstream generation is not permitted:
the licences for the three cells is "Design_Linking". But surely the licences for the first two from Analog Devices should allow bitstream generation. Is there something that could go wrong that would set the licences incorrectly?