I am testing the video encoder device ADV7194KSTZ as per datasheet
but I am not getting acknowledgement for initial device address only.
my device address on the I2C is 01010100 (write mode)
but not getting ACK at 9th clock pulse.
I am tried the same in Read mode(01010101)
and ALSB pin is tied 0 for both configuration
kindly guide me on this to proceed further