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Datasheet contradicts itself on how multiple-byte data is stored. Which is the correct way that data is stored?

Category: Datasheet/Specs
Product Number: LTC2947

Page 26, the Register Description section, states:

Multiple-byte data is stored with most significant byte at the lowest address (little-endian).

Little-endian stores the little end first, which means that the MSB would be at the highest address. But having the most significant byte at the lowest address is big-endian. Which way is data actually stored?