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What does "Not recommended for new designs" mean?

To whom it may concern:

Jewell Instruments has design in the ADXL103 into two major platform products which are being introduced this year.  When I was researching on your website today I was very much alarmed to see in the product's web page under Product Lifecycle:  Not recommended for new designs.  Is this a new product lifecycle change?  What does this mean in terms of obsolescence?  I really appreciate someone getting back to very soon.

Brian F. Ward,

Jewell Instruments