Boot ZCU102 and ADRV9009

On a Xilinx ZCU102 dev board, plugged into the 9009 FMC eval 

Board boots but the IIO device does not show up.

Confirmed SD card files were copied and pasted to boot directory.  But the instructions in the U-Boot section resulted in failing the boot process thus reverted back to the default files. 

 https://wiki.analog.com/resources/tools-software/linux-software/embedded_arm_images?s[]=adrv9009&s[]=sd&s[]=card#preparing_the_image

What would cause IIO device to not show up and what other steps can be taken to resolve?