ADI in Action: Featuring SEGGER at embedded world NA 2024

As the embedded systems community gets ready to converge at embedded world North America, we are excited to highlight those communities and companies that we work closely with that are building amazing solutions.

If you’ve been in the embedded industry, chances are you’ve heard the company name SEGGER. They are known for their commitment to quality, innovation, and sustainability. With over 30 years of experience, they specialize in software development tools, embedded software components, and hardware solutions designed to streamline and enhance embedded system design.

Connecting with the developer community is important and a main reason why they’ll be on-site at embedded world North America in booth 2527. SEGGER continues to push boundaries of embedded system design and the team is excited to meet you on-site. They are planning exciting demos in their booth, and this is where you’ll find ADI technology. 

Save the Date | Embedded World North America Date: Oct 8-10, 2024
Location: Austin, Texas
SEGGER booth: 2527
ADI booth: 2304

SEGGER has been supporting microcontrollers from Analog Devices with their J-Link debug probes and Flasher in-circuit programmers for more than a decade. In 2021, SEGGER and Analog Devices collaborated on delivering a communication solution for the industrial Ethernet-APL standard, revolving around emNet, SEGGER’s IP stack, and the ADIN1110, Analog Devices' robust, low-power industrial 10BASE-T1L Ethernet MAC-PHY device.

Most recently, the MAX32690 Arm^® Cortex^®-M4 microcontroller from Analog Devices with FPU and Bluetooth^® LE 5 for industrial and wearables caught their attention as a prime target for their embedded software components and software tools. The MAX32690 is supported by SEGGER’s Embedded Studio IDE, Ozone debugger, and SystemView real-time recording and visualization tool.

At embedded world North America, you can find SEGGER at booth 2527 showing a live demonstration of ADI’s MAX32690 Evaluation Kit (Figure 1) running SEGGER’s embOS Real-Time Operating System (RTOS) as well as emWin graphics library.

Figure 1: MAX32690 Evaluation Kit 

The demonstration also features the use of SEGGER SystemView as a means to reveal the true runtime behavior of an application running on the MAX32690, going far deeper than the system insights provided by common software debuggers. This is particularly effective when developing and working with complex embedded systems comprising multiple threads and interrupts, as would be the case with applications based on the MAX32690. By using SystemView in combination with a J-Link debug probe, embedded developers can ensure a MAX32690-based system performs as designed, track down inefficiencies, and find unintended interactions and resource conflicts.

Figure 2: Visualizing a MAX32690-based application using SystemView

Figure 2 shows a sequence of embOS RTOS task switches as they are being executed by the MAX32690 in real-time, along with the associated CPU load, events log, system and context information, all visualized by SystemView.

Let's Meet at embedded world NA

Stop by the SEGGER booth 2527 to see these demonstrations live! From expert insights that shape the future of embedded systems to exploring the latest trends and technologies, both SEGGER and ADI (booth 2304) can’t wait to meet you at the event.