failed to read firmware from eeprom

I am using the AD96 TOF board with Dragonboard 410c, I have connected a display and mouse+keyboard to the dragon board. I see the error Failed to read frirmware from eeprom in the terminal when I try to run the aditof-demo.sh

I have updated the sdk on the sd card following the build instructions here https://github.com/analogdevicesinc/aditof_sdk/blob/master/doc/dragonboard410c/build_instructions.md

Although I was able to run the aditof-demo.sh initially on the dragonboard, I then attempted to connect the dragon board over USB to PC and run the aditof-demo on a linux PC where the eeprom firmware error first showed up, Reverting to the dragon board setup I see the same issue while trying to run the aditof-demo on the dragonboard now. 

Please help me with any leads on how I can identify what is missing at my end which could be creating this issue?, I have tried running the eeprom tool which returns segmentation fault.