At a time when Internet of Things technology is rapidly changing the global electronic information industry, global semiconductor companies are also facing another cycle of survival for the fittest. As a world-renowned analog device supplier, Analog Devices has responded positively to change.
Mr. Yu Weihu, a reporter for the Journal of Motor Technology Applications, interviewed Thomas Wessel, Senior Vice President of Global Sales and Marketing at Analog Devices. Under his leadership, an all-round reform and layout is in full swing.
Thomas Wessel, Senior Vice President, Global Sales and Marketing, Analog Devices
Focus on promoting "market orientation"
ADI has always been known for its technological innovation in the industry, and it is the outstanding performance in technological innovation that has made ADI's influence for 50 years. However, in the era of the Internet of Things, the traction of applications is becoming a new engine for market growth.
Thomas Wessel also believes that the rules of the game have changed. The ADI company is pursuing a new "culture" that will create conditions for the innovation of past technology elites to be more relevant to the market, close to customers, and hope to build completely disruptive technological innovations. Business development model.
Thomas Wessel also said that the transition from "technology-oriented" to "market-oriented" does not mean that ADI will not focus on innovation in the future, but will separate product development for short-term goals and short-term business, and provide system-level solutions. To the customer, the dedicated team will continue to anticipate the innovation of forward-looking new technologies or business models.
Among the solutions that ADI provides to customers as a whole, it is not limited to ADI technology products. It integrates these third-party technologies and products with our technology, and pre-tests experimental debugging and verification, and then delivers the whole. To the customer.
The Chinese market has become an independent region
Foreign mergers and acquisitions will become the new normal
Not long ago, Analog Devices acquired the well-known microwave and RF company Hittite for $2.5 billion. This acquisition has caused great repercussions in the industry.
Thomas Wessel said that ADI will further strengthen its acquisition and merger capabilities in the future, because in the entire industry, the establishment of systems and overall solutions is more important, the need for continuous new technology, the integration of similar products, mergers back, integration .
Taking the acquisition of Hittite as an example, the purpose of ADI is to integrate the entire information chain process. From the perspective of RF, low frequency, intermediate frequency, ADI itself has many strong technologies, and Hittite has great technical advantages in intermediate frequency and high frequency, so after the integration of Hittite and ADI, it will form from the lowest frequency to the highest frequency. A complete solution for all frequency bands.
In the future, acquisitions will also become an important part of ADI's innovation.