Meet the new Editor. A few questions with Bernhard Siegel.

Blog Post created by EdGrasso Employee on Apr 5, 2017

Since 1967, the United States has seen 10 presidents. The UN has appointed eight secretaries-general. And Analog Dialogue has had five editors. The most recent, Bernhard Siegel, took the helm of the longest published corporate technical journal in March. He also took some time to share some of his background with Analog Dialogue readers.


You’ve held a number of positions at Analog Devices, what motivated you to become the editor of Analog Dialogue?

I’ve always been a big fan of Analog Dialogue. I’ve seen it through a good part of its history. Now, to become the editor is an honor, especially when you consider that there have been only four editors before me. I’ve always appreciated that Analog Dialogue is a technical journal written by engineers for engineers, explaining a variety of applications, products, and solutions always with a focus on innovative technology.


I’ve worked in a number of areas in the company, so I’ve been able to see the variety of products Analog Devices offers. As the editor of Analog Dialogue, I have the opportunity and privilege each month to share information about our products and markets with so many of our customers. I cannot think of a better role for me.


What is your vision for Analog Dialogue going forward?

Analog Dialogue is about to celebrate its 50th anniversary. My vision is to prepare the journal for its next 50 years. Having said this seems simple, but there are some really big challenges. How our readers get their information has changed. Having immediate access online is critical. Being able to easily search on a subject and have the results right at your fingertips will be one of the key demands from students, educators, and professional engineers. At the same time, I believe there will be a need to maintain a solid and comprehensive source for analog signal processing and design. I’d like to see Analog Dialogue as a leading resource in that area.


You’re also a musician. Do you see any parallels between being and engineer and being a musician? Does one help with the other?

Music helps me to relax, but at the same time it is a challenge to perform at the highest level possible. As a musician in an orchestra, you want to play your best as an individual, but you also want to play in a way that makes the whole orchestra sound its best. It’s much the same for me as an engineer. I want to do my best to provide a specific part of a complex solution, but I want to be able to do it in a way that makes the overall solution the best it can be for the customer.


What type of music do you enjoy? Any favorite bands or performers?

I enjoy two different band styles – symphonic orchestra with the Kolpingkapelle Mering. We have a great event in my home town called Opera Gala with two great soloists that will be taking place in July. I also enjoy the Brass Band Munich. You can see an example here.


I have the honor to play in a semi-professional band conducted by Ekkehard Hauenstein. And we are available to play if you’d like to hire us. Feel free to send me an email.


What instrument do you play?

My instrument is the euphonium. One of the best euphonium players in the world is Steven Mead. You can listen to the instrument and how he performs here. I have the same instrument, but of course I’m far from this perfect performance.


What do you see as some of the exciting areas in circuit design and how will Analog Dialogue be a part of that?

I’ve been with Analog Devices for 28 years and what is exciting to me is that you can always be sure that the newest technology or next innovation is just around the corner.


When I started, 12-Bit ADCs were the best in class ADCs. We are now at 32-bit resolution. Some other breakthrough technologies that we’ll be talking about in Analog Dialogue are: MEMS, Iso Couplers, A2B, DSPs, SDR, and the latest MEMS switch from (real DC) to 6-GHz switching rate.


I just read an article about the technology imagined in the Star Trek TV shows and movies. Some of what was science fiction then is becoming a reality now. The scanner Dr. McCoy used to scan foreign materials seems pretty similar to the Consumer Physics SCIO which uses Analog Devices technology. You wave it over food and you can find out how much sugar, how many calories and fat, and other information.  


Also, advances in healthcare monitoring, autonomous vehicles, and the IoT—those are all areas where Analog Devices and Analog Dialogue will be playing a role.


Do you have a favorite movie, TV show, book, sports team? Is there something about you that you’d like the readers of Analog Dialogue to know more about?

As I am from Munich, needless to say the FCB Bayern Munich is my favorite football team. Let’s see how far they go this year in the Champion League and if they can beat Madrid or Barca.


My hometown club is the FCA (soccer Augsburg). They lost the last game against FCB 0:6 and are close to dropping to the secondary league. Fingers crossed.


As for TV, pretty much everything to do with space: Star Trek, Star Wars, Stargate, Stargate Atlantic, and Deep Space Nine.  By the way, the film music is great to listen to as well.  


And books? Well, I live in Bavaria – one of the nicest areas in Germany. There is a local krimi series called Kluftinger that I enjoy reading when I’m relaxing in our garden.


Our thanks to Bernhard for sharing this with us. If you have a question for Bernhard, feel free to send him an email.


Photo: Augsburger Allgemeine