Over the past several weeks my colleagues have blogged about the insights they shared during the EMEA Press Day we held in Limerick, and I’d like to provide a recap of some of the key markets where ADI technology is making the future possible.
Our extensive, 44-year engagement in Ireland reflects a broader principle that has guided Analog Devices for decades: invest in innovation with the long game in mind. This has been a hallmark of our success over the past 55 years as we deliver customers breakthrough after breakthrough ranging from autonomous automotive safety features to automated factories to digital health technology.
As we shared with the press in Limerick, innovating to transform our customers application impact has been our focus since the beginning. You could say that over the years the world has come to us as more and more devices and systems rely on the ability to convert real-life, physical signals and transform them into their digital counterparts – everything from light and pressure to sight and sound.
In that time, we pioneered many innovations, first in the area of integrated circuits and later modules and sub-systems that have allowed us to influence a host of market transformations by constantly expanding the dimensions of our innovation. That’s a defining characteristic of Analog Devices. We provide the best edge-based sensing in the world to extract the deepest insights for our customers, and then we create layers of innovation on top of that to further expand our capabilities and help us continue to solve our customers’ biggest technology problems.
For example, we were the first company to design sensors into automotive airbags, which allowed this life-saving technology to become an affordable, standard safety feature. Our base station communications portfolio helps to enable almost every phone call made around the world. Our digital imaging sensors allow medical diagnosticians to more accurately discern healthy from diseased tissue while exposing patients to historically low doses of radiation.
Each of the signal chains that support the applications I just described are consistently becoming more intelligent which means they are consuming more processing power as they evolve. That’s where our acquisition of Linear Technology has proven so valuable in terms of managing the power budgets of these emerging compute platforms.
A Trusted Technology Partner
Our more than half-century of innovation has earned ADI a position as a trusted technology partner, which will be a crucial asset for us over the next 50 years. Trusted sensing and trusted measurement have never been more important given the world’s reliance on instant, dependable, efficient, and always available connectivity.
Our ability to combine analog signal processing, sensing technologies and power management and process all that data at the edge is evident in industrial applications, which account for about half of ADI’s sales. The old way of instrumenting factory equipment resorted to technicians walking around periodically – effectively a slow, unreliable “sneaker” net, in which people with clipboards physically circulated the factory floor each day to check on machine health and schedule maintenance. In today’s world, we can sense with a network of connected sensors all the important aspects of a plant or machine by using a combination of audio, vibration, power and timing signatures to predict ahead of time when a fault or ball bearing might need replacing or a rotor is wearing out. This early intervention helps ensure that the industrial output is never impacted.
This kind of time-sensitive, condition-based monitoring is defining the factory of the future. While at the same time, things like software I/O are showing promising signs that we will soon be able to replace the miles of wires that populate the factory floor with a wireless software-defined communications and control network.
The world is ever more focused on sustainability and efficient use of the planet’s resources. One big point of transformation is in the automotive industry which is equally dependent on vehicle electrification to ensure batteries are safe and operating at maximum efficiency. Battery formation is an especially important function as it determines the utility and lifespan of the device, which directly correlates to vehicle range and performance. It also is a key determinant in how the battery will be used over its lifetime. For example, once a battery’s charging capacity degrades below the threshold required to power a car, can it be reused in a forklift or to store renewable energy? What is the battery’s economic viability over the long term?
Digital health is another important growth area where ADI innovation is making a difference. Historically we’ve been in big iron healthcare equipment, but we’re moving into instrumenting patients to makes their lives better. According to the Department of Health and Human Services, 18 percent of current U.S. GDP can be directly tied to healthcare and of that 80 percent is tied to the top five diseases. Our ability to improve the accuracy and portability of vital signs monitoring is helping the medical community solve clinical problems related to disease management. That means working to stop disease progression, by preventing someone who is pre-diabetic from going on insulin, to then needing dialysis three times a week.
ADI Enabled Insights
While the industries I just referenced are driven by remarkably different market dynamics and economic models, they all share a need that is uniquely served by Analog Devices. Our solutions are “where the data is born” allowing the ability to transform physical phenomena to an insight that leads to an action that makes a difference. In the era of artificial Intelligence, now is the time of physical, edge-based sensing and intelligent insights. And that is ADI.
Watch the complete video of the “presentation I gave in Limerick here.